• This post was written as my "entry" for Congregation 2013, based on an article I developed for Pixel Post, Pixel Design’s Client Newsletter in November 2013. With the announcement of LinkedIn Promoted Posts in August it is clear that there must be value in paying to have your content pushed to a relevant audience. But value for whom? Your product or service or the social networks’ coffers? In this post I examine the evidence available that teases out this question in relation to the big three: LinkedIn, Facebook and Twitter. Pinterest and other web applications also have contextual content based promotion tools for business (See my recent post about Publishing platforms for example) but I am choosing to focus on the

    Dec 18,
    - by Roseanne
  • This post is from Pixel Design.ie.  Hashtags have become an everyday feature of online life. With the introduction of these searchable links to Facebook over the summer it is key to be informed about what hashtags are, why they are used, when they are used and how they are used. Pixel Design's tips will help you get started in this essential online marketing trend. Hashtags can be used on all major social networks. They are a form of tagging that associates disparate pieces of content within an overall category. A hashtag, a word or phrase preceded by the # symbol (hash in Europe, pound key in the US), groups content together within the network where it is published. On many social networks

    Dec 05,
    - by Roseanne