I create spaces online for clients so that their clients and customers can find them; they can give their clients and customers a good sense of who they are, what they stand for, and what they might expect in their relationship with them; they can have a central place to share important information about their company; they have a space they can manage and choose how it looks and where their emphasis lies. I help them create this space as a functioning online marketing and communications tool but also as a testing ground. As Open Source software is used when possible costs are kept to a minimum but I will always encourage clients to examine how online fits into their overall business strategy.
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A client got in touch recently to say her product had been nominated for an award. While this prestigious award was chosen by a panel of judges based on undisclosed criteria, the final winner was chosen by popular vote. My client had four days until the voting closed and she wondered what on earth she should do to maximise this opportunity on social media. Having been on the organising end of awards and a volunteer judge in others I can be a little cynical about the value of them. However I have also seen some organisations really make the most of the opportunity. Here are my tips with a little insider knowledge. Please bear in mind, events organisers are aJan 13,
This post was written as my entry to Congregation 2014, an unconference that takes place in the tiny and very welcoming village of Cong in Co. Mayo. I’ve been blogging since 2003 and using WordPress since 2008. Previously I had self hosted a Blogger-powered site but felt that it was moving away from an open platform that I could tweak to my liking. I’m not a programmer by any stretch of the imagination but I do like to be able to tinker if the need arises. My interest in WordPress has inspired me to get up close and personal with PHP and MySQL. However, beyond a weekend workshop I have not taken this any further. This introduction is by wayNov 30,
This post was written as my "entry" for Congregation 2013, based on an article I developed for Pixel Post, Pixel Design’s Client Newsletter in November 2013. With the announcement of LinkedIn Promoted Posts in August it is clear that there must be value in paying to have your content pushed to a relevant audience. But value for whom? Your product or service or the social networks’ coffers? In this post I examine the evidence available that teases out this question in relation to the big three: LinkedIn, Facebook and Twitter. Pinterest and other web applications also have contextual content based promotion tools for business (See my recent post about Publishing platforms for example) but I am choosing to focus on theDec 18,
This post is from Pixel Design.ie. Hashtags have become an everyday feature of online life. With the introduction of these searchable links to Facebook over the summer it is key to be informed about what hashtags are, why they are used, when they are used and how they are used. Pixel Design's tips will help you get started in this essential online marketing trend. Hashtags can be used on all major social networks. They are a form of tagging that associates disparate pieces of content within an overall category. A hashtag, a word or phrase preceded by the # symbol (hash in Europe, pound key in the US), groups content together within the network where it is published. On many social networksDec 05,