• Most of the world survived it. #Mobilegeddon has happened but like nuclear fallout it may take a while for your business to feel the repercussions. It's not too late for your business to respond to this development in search marketing. What the heck are you on about? Back in February Google announced that on April 21st it would begin to favour mobile friendly sites in its search results. This may seem drastic but consider your own frequent usage of your mobile. Think of the frustration you have experienced using a site that is not optimised for mobile devices. Consider also that Comreg reported in September 2014 that smartphone users accounted for 59% of mobile users in Ireland. Globally this figure is 37% rising

    Apr 24,
    - by Roseanne
  • If your business deals with other businesses or consumers considering a high value transaction or you are considering new positions then you should be making the most of your LinkedIn profile. This blog post is full of tips on how to make the most of this lucrative online real estate. In my previous life as a digital recruiter I was, of course, a power user of LinkedIn. I've made considered decisions and also some crazy snap judgements based on what I have seen on LinkedIn profiles. I found my highest paid placement through LinkedIn which made all the hours of sifting through profiles extremely worthwhile. While it was rare to find an extremely bad profile, it often became clear, on receipt

    Apr 17,
    - by Roseanne
  • This is the first in a series of blog posts that I am planning that will focus on making the most of images in your content strategy. This post focuses on how to use Instagram to connect with your customers. Let me know if there is another particular topic you would like me to cover in the comments below. Thanks! Instagram: how can I count the ways? I have to admit I think it's my favourite social network. It's so frictionless, so easy. It can be used with no interaction beyond "swipe up, swipe up, pause, tap, swipe up." I'm a divil for posting images on my personal account too and I love much of the interaction that results. My orchid

    Apr 01,
    - by Roseanne
  • In this post I give you some ideas about how to integrate speaking opportunities into your content strategy and to make the most of that seal of approval.  I have a motive for writing this post that would be ulterior if I wasn't being so upfront about it. This post is a weenchy bit off-message for this site. What I really want to do with this post is to add my voice and to draw your attention to an ongoing issue in the Irish Technology sector: the lack of gender balance in speaker panels at events. So excuse the preface and the axe and grindstone. However I'm also bundling it with some useful content strategy below so I hope you won't

    Mar 20,
    - by Roseanne
  • I love podcasts. For a while I even presented and produced one all about what's on the telly box. Some people thought it was good enough to make it to the final of the Podcasting Category of the Irish Web Awards some time in the distant past. I really enjoyed making it because it gave me a great excuse to watch all kinds of television, good, bad and downright ugly. Nowadays however, I'm on the other side of the fence: I'm an avid listener.. I do wish I could podcast again so please watch this space. As I said in last week's post it's all about repurposing content for other media! I'm planning a post with a round-up of podcasts that examine online communications and

    Mar 13,
    - by Roseanne