• One of my New Year's resolutions was to network more. So I joined the LEO Dublin Women's Business Network. My first meeting as a fully paid up member was January which kicked off on a suitably go get em note with Breda Stackpool. During the course of her motivating,  January presentation Breda Stackpool mentioned that a client of hers had made numerous sales worth an impressive amount of cash via Snapchat. My ears pricked up: I had heard Paul Buckley, Head of Social Media in Aer Lingus, talking at MeasurementConf15 about Aer Lingus using Snapchat for customer engagement and a certain amount of PR traction when launching a new route but actual measurable sales? I was intrigued. I knew I finally had to

    Mar 17,
    - by Roseanne
  • Last week I spent two mornings at what may be the last ever Dublin Web Summit. I was gifted a ticket by Pauline Sargent for my work on DigiWomen. I didn't know I was going until last week so I didn't have or need to have a specific objective to fulfil while there. Last year when we were there Pauline and I, with our DigiWomen hats on, had a very specific agenda around raising awareness about gender balance at tech conferences. As we were working the floor, getting as many responses as possible to our survey we suffered terribly from FOMO (Fear of Missing Out). This year we didn't have a particular objective, although Pauline had some "responsibilities" as a Pub Crawl

    Nov 04,
    - by Roseanne
  • My customers don't use the internet This blog post is my entry to Congregation 2015, a social media gathering that takes place in Cong, Co. Mayo in Ireland every year. This year it is happening on November 28th and has expanded to become a three day gathering where social media professionals come together to share their experience, ideas, hacks and war stories in the beautiful surrounds of Cong. The cost of entry to the event is a blog post which is published on Congregation.ie. I've previously written about my favourite WordPress Plugins and promoted posts. I was talking to an acquaintance recently who had just completed a half-day course on blogging. He felt it was a waste of time. He

    Oct 06,
    - by Roseanne
  • If you are serious about making the most of your website and using content and inbound marketing to generate sales or leads you will have to get organised. A content calendar is a great first step to get you on the right track. If you are lucky enough to be responsible for content marketing and nothing else in your organisation you are no doubt already doing this. However, most of my clients and most small to medium businesses have to add responsibility for online to the myriad tasks they already perform, spanning many business functions. In this case it is even more essential to be organised and a publishing calendar will allow you to gain control and manage your time effectively. Read my five

    Jul 19,
    - by Roseanne
  • This is an online marketing case study that reviews a project that was initiated in 2013. A large phase of the project went live in May 2015. This case study examines the steps taken during that time. The Client: Eureka Hydrotherapy is a therapeutic service started in 2005 by Aileen Convery, a qualified physiotherapist and former Olympic Swimmer. While Eureka Hydrotherapy offers a range of therapeutic services, antenatal hydrotherapy has become a specialised area for Convery. The issue: Convery was conscious that a massive change had occurred in her market’s use of online in the 10 years since she had set up her business. The existing brochure site and her use of other communications tools needed to be re-evaluated in

    Jun 10,
    - by Roseanne