• Shadowban??? Yarra - WHA??!! I know I can't keep up either! The "shadowban" concept has been doing the rounds among the uberInstagrammers since last September. The term has been around on forums and in online gaming since 2006. What it means is that an account will no longer appear in search on Instagram or when a user clicks on a hashtag of interest to them.  A shadowbanned account will only appear to its followers or (heaven forfend!) not at all, depending on the gravity of the offence! It's called a shadowban because unless investigated, the offending account owner may not be aware that they are banned. It was developed as a way of stopping spammers and trolls from realising

    Mar 16,
    - by Roseanne
  • One of my favourite niche shops in Dublin emailed me one day completely out of the blue. I was excited to receive their email: I loved their shop and the potential their products offered but I couldn't always get there and I thought, "At last they are going online! I can't wait to browse their stock. Imagine all the great tips, advice and ideas they could share from their wealth of experience and information!" This excitement quickly turned to disappointment when I opened the email. The email didn't include a single link, not even to their homepage. All it contained was one long sentence informing me that one product was now in stock. There was a basic photo of the

    Jan 09,
    - by Roseanne
  • Here in OnlineHub we love Facebook Advertising. We work with lots of clients, big and small, B2B and B2C, helping them convert customers, build brand awareness, generate leads and build email lists using Facebook. We've been getting pretty nerdy about it lately! One thing that can act as an initial stumbling block when we are working with clients is that they haven't yet started using Facebook Business Manager. This is a huge set of tools that Facebook has created for the business user to allow them to make the most out of their efforts on Facebook. Even if you are not planning on ever advertising on Facebook (we'll have that chat another day) this interface gives you access to your business

    Nov 14,
    - by Roseanne
  • Do I have to write blog posts, update Facebook, Twitter, Instagram, the latest social fad (SnapChat? Gawd halp us!) and keep a website updated? Roseanne considers this question in this blog post and offers some advice for how to manage your media. I was in the garden a good while back, having a coffee break. My neighbour Bob has 138 homing pigeons; he breeds them. They really are kind of amazing. For example, they are so attuned to "home" that they only perch on Bob's roof. It is rare that any of them even put a toe across the completely imaginary boundary between our house and Bob's. Talk about targeted! I was thinking that the reason Bob's pigeons exist is

    Mar 01,
    - by Roseanne
  • My take aways from #measurement16, an annual conference run by Mulley Communications on the thorny issue of measuring online. A quick post to share some of the wisdom I garnered at this year's MeasurementConf. This annual conference does exactly what it says on the tin, focusing entirely on measuring the efficacy of online campaigns. This year the majority of presentations were from businesses at the coal face: practitioners of online marketing who are responsible for online or social within their own company. They don't work for an agency, they aren't trying to sell a product or a service to the audience, they are simply sharing their experience. Unfortunately, I was unable to stick around for the afternoon but if I

    May 26,
    - by Roseanne