• Plenty happening in the world of online marketing in the last week. Here is our round up of all the shiniest stats, tips and forecasts that your heart could desire. “Email marketing is easy to do, but can be challenging to execute consistently on a daily basis.” You said it! Writing for Clickz, Jonathan Brown explains how to Increase your #email #marketing #conversion rates with these simple tricks Last week we read about #Snapchat and #Brands; this week the focus is on #Instagram #Stories in this article from Digiday. Stories has twice as many daily active users as Snapchat, 400 million according to Instagram. Its potential for high quality, brand awareness is high. While not a big fan of the

    Aug 17,
    - by Roseanne
  • I have recently returned from a 3 week break. We drove from Dublin to the French Mediterranean coast with a little help from Irish Ferries. Most of our holidays are camping holidays. When I say camping, I mean actual camping with tent pegs and ground sheets and guys and all that jazz. Like all types of holidays, it has its pros and cons. One of the major pros, in my opinion, is the lack of electricity. We did cheat a little on the Mediterranean, this year, and rent a fridge. This meant we had electricity. However I stuck to my guns, allowing my phone to run down, only charging it in the car when directions and audio books were needed.

    Aug 13,
    - by Roseanne
  • A bank holiday weekend kicked of the week slowly here in Ireland but social media never stops. Here are some of the posts we read and shared on Twitter and Facebook this week. "4 Top Networking Tools for social media" by Susan Gilbert. We like the look of Content Gems in particular "Snapchat Storytellers Is the App’s New Way of Connecting Brands and Influencers" I hate to admit it but once Instagram introduced Stories I began to shy away from Snapchat. Not many of my clients see the user demographics on the platform. This is an attitude I fear though and I welcome initiatives like this because it allows brands who are uncomfortable with the platform gain access through expert users.

    Aug 10,
    - by Roseanne
  • Last week we wrote a blog post about getting your small business ready for compliance with the European Union General Data Protection Regulation (GDPR). It was based on our work with clients in helping them prepare for the big day on May 25th. It proved to be timely and extremely popular. So we gathered up all the resources and the worksheets that we had developed for clients and put together a four-part guide for small business to help them prepare for GDPR. It is delivered via email as follows: The Guide breaks down as follows: Step 1: Reading tasks to help you understand what exactly the General Data Protection Regulation is, what it means for your company and, indeed, for you as an

    May 02,
    - by Roseanne
  • The European Union General Data Protection Regulation (EU GDPR or just GDPR) is coming into force in less than a month. On May 25th 2018 this regulation will become law in the 28 Member States. This regulation harmonises the diverse data protection legislation across the EU. It also is very focussed on individual citizen’s data and privacy rights, protecting as it does the EU’s own citizens regardless of where their data is processed and anyone whose data is processed in the EU. Finally the aspect that concerns many businesses are the fines that can be incurred if the company experiences a data breach or in other ways fails to respect and protect individual citizen’s data and the privacy of that

    Apr 19,
    - by Roseanne