• TL:DR? Watch this video instead :) Now more than ever a blog is essential for any business. I have written previously about how your customers are using the internet for all manner of tasks. You can learn just about anything online now, book everything online, order all manner of services, you can even design custom fabric and get a pattern printed directly onto it and sent to you to sew. You can probably hire someone to sew it for you too! How do customers and clients find the products, services or contractors that they want? They use search and they use social referrals or finds. Think about your last five online purchases: what prompted you to purchase? When you think

    May 21,
    - by Roseanne
  • Have you noticed a drop in your likes, comments and shares on Facebook? Have you noticed a drop in traffic to your site from Facebook? You are not alone. It's okay now. Shhhh. Don't panic; we're in this together Don't panic: there are other ways to promote your products and services online. Before you all out panic about your carefully developed Facebook following, about your minutely planned strategy and ALL. THAT. EFFORT. hold this thought dear to your heart: it's not just you, it's all of us. All companies who have been leveraging Facebook's resident audience, with long-term or short-term strategies, all of them are feeling your pain. Big or small, all business users of Facebook are now obliged to

    Sep 17,
    - by Roseanne
  • Please verify my account, Instagram Great news last week for those of us using Instagram to promote our businesses. Instagram are beginning to open up verification to all users who want it. To date they only verified public figures, celebrities or global brands. They seem to have dialled back on the global part so once you pass their secret verification test as a brand you might just see that little blue tick beside your username. "So what?" says you. Well this is a game changer for businesses using Instagram because it means you will finally FINALLY be able to add links to your Stories. You will also have that little blue tic beside your profile name, increasing your trust among

    Sep 03,
    - by Roseanne
  • September makes many people antsy, so it was a quick scan of the headlines before delving into work this week to find these shiny bits. Enjoy! Magpie Week 35 If you want to get these updates as we find them then follow us on Facebook or Twitter! Say hi when you do so we know you came from here to there ;-) A great step by step guide from Buffer on “5 Tried and True LinkedIn Tips to Grow your Company Page Followers 600% Faster” I’ll take the 600% under advisement but the guide was created in conjunction with LinkedIn who have the data of 500 million users at their fingertips. No-one is allowed mention the C-word in our house

    Aug 31,
    - by Roseanne
  • Plenty happening in the world of online marketing in the last week. Here is our round up of all the shiniest stats, tips and forecasts that your heart could desire. “Email marketing is easy to do, but can be challenging to execute consistently on a daily basis.” You said it! Writing for Clickz, Jonathan Brown explains how to Increase your #email #marketing #conversion rates with these simple tricks Last week we read about #Snapchat and #Brands; this week the focus is on #Instagram #Stories in this article from Digiday. Stories has twice as many daily active users as Snapchat, 400 million according to Instagram. Its potential for high quality, brand awareness is high. While not a big fan of the

    Aug 17,
    - by Roseanne
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