Introduction to Digital Marketing & Business

Sep 03, 2019

Do you need to market your business online? Do you want to understand digital marketing better? Would you like to take a more strategic approach to your online marketing? Do you want to understand what is going on when you see content and advertising online? Well then this is the course for you! No matter if you have a business idea or have been in business for 10 years. No matter your current position. No matter if you work for a non-profit or the most profit driven sector in the world, all the fundamentals are covered in this classroom based part time evening course, Introduction to Digital Marketing & Business.

Register for Introduction to Digital Marketing & Business in Rathmines College

Register for Introduction to Digital Marketing & Business in Rathmines College

Roseanne Smith, founder, will begin teaching Introduction to Digital Marketing & Business on Monday 16th September 2019 at 18.00 in Rathmines College as part of their evening programme of short part-time courses . The college handle registrations and the fee is €65.00

You must visit Rathmines College to register. It’s the building with the clock tower on Rathmines Road (you can’t miss it) , Dublin 6.

You can register for the Autumn 2019 term on the following dates:

  • Monday 2 September 5.30 – 8pm
  • Tuesday 3 September 5.30 – 8pm
  • Monday 9 September 5.30 – 8pm
  • Tuesday 10 September 5.30 – 8pm
  • Monday 16 September 5.30 – 8pm
  • Tuesday 17 September 5.30 – 8pm

Registration also taking place for our 10 week Introduction to WordPress course. Click here for more details.

Course details below. Any questions? Contact us here or on Twitter or Facebook.

More information from Rathmines College (PDF)

“Our lecturer Roseanne Smith was really, really good. Not only was she always well prepared for the classes, she has a wealth of real world experience which she was able and willing to share with us. On top of all that, she was always extremely pleasant and courteous to interact with.”
Class participant December 2019

Week One:

Introduction and overview. What is digital marketing? What isn’t digital marketing? Get a sense of participants’ motivations, and abilities. Understand how digital can help an organisation achieve business objectives.
Learning outcomes: Understanding the role, potential and possibilities that digital marketing offers. Verbalising objectives that are realistic and measurable.

Week Two:

Understanding your (online) customer and customer awareness cycle.
Learning outcomes: Create a customer persona for any type of business. Understand how different points of buying cycle require different messaging.

Week Three:

Search Engine Optimisation: the (very!) basics.
Learning outcomes: Understand the link between customer persona, awareness cycle and search.

Week Four:

Working with a developer: the essentials to scope out a website that will work. The pros and cons of DIY.
Learning outcomes: Understanding basic concepts of User Experience. Understanding basic elements of outsourcing a development project and managing it.

Week Five:

Content Marketing: what is content marketing? How to make the most of the content you have. How to develop content ideas.
Learning outcomes: Develop an understanding of content marketing. Learn strategies to help with creating and developing ideas for content.

Week Six:

Email marketing: it’s ALIVE!! Why email marketing is an essential part of any marketer’s toolkit.
Learning outcomes: An understanding of email marketing and how and why it works.

Week Seven:

Social Media Marketing: it’s not all videos of cats. How the pros win at social media (and what is “winning” anyway?)
Learning outcomes: Develop an understanding of social media marketing and its underlying principles. How to learn from the best in social media marketing and how to measure success.

Week Eight:

Analytics: all the data, all the time, bring your togs, we’ll be swimming in it! The need to know guide to all that data: What to zone in on when you are responsible for your company’s digital marketing.
Learning outcomes: A VERY basic understanding of Google and Facebook Analytics.

Week Nine:

Making the strategy a reality: tools of the trade. What are the options today? How do you decide how best to spend your resources.
Learning outcomes: Develop a critical framework for assessing tools for completing tasks.

Week Ten:

Digital marketing strategy: Review and discuss.
Learning outcomes: A fully featured Digital Marketing Strategy.

More information from Rathmines College (PDF)

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