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Magpie: email conversion rates, Stories and brands, content marketing <8 research reports

Aug 17, 2018

Plenty happening in the world of online marketing in the last week. Here is our round up of all the shiniest stats, tips and forecasts that your heart could desire.

“Email marketing is easy to do, but can be challenging to execute consistently on a daily basis.” You said it! Writing for Clickz, Jonathan Brown explains how to Increase your #email #marketing #conversion rates with these simple tricks

Last week we read about #Snapchat and #Brands; this week the focus is on #Instagram #Stories in this article from Digiday. Stories has twice as many daily active users as Snapchat, 400 million according to Instagram. Its potential for high quality, brand awareness is high.

While not a big fan of the negative headline Inc.com’s short and sweet “5 Mistakes That Can Kill Your Google AdWords, Facebook or Other Online Ad Campaign” is spot on in our experience! Although #Irish #SMEs may find it hard not to fall foul of point no. 3.

Some good tips on the types of #video executives should be making for #LinkedIn from @videolicious’s Matt Singer writing for @adweek. According to a source in LinkedIn #video gets 3x the engagement of text!

With a Masters in Research Skills on the team we concur with the 5 points on this indepth article by Andrew McWhaw for @engineeringcom.  This article, “The 5 Reasons Your Next Content Marketing Campaign Should Be A Research Report”, really touched a chord with our inner ‏#ResearchGeek turned #OnlineMarketer. Not inner enough, says you.

Long time fans of @bufferapp here in @OnlineHubIE. Not only do they have a neat scheduling app but they also produce great, thought provoking content of all kinds for the busy marketer. Like this “7 Psychology Facts That All Social Media Marketers Should Know” that started life as a podcast. Reuse, recycle, repurpose that content, folks!

We do love a good #statistic here @OnlineHubIE. The folks in @WordStream obviously have us pegged because they’ve got “35 Face-Melting Email Marketing Stats for 2018” Thirty Five! Face Melting! SOLD!

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