• TL:DR? Watch this video instead :) Now more than ever a blog is essential for any business. I have written previously about how your customers are using the internet for all manner of tasks. You can learn just about anything online now, book everything online, order all manner of services, you can even design custom fabric and get a pattern printed directly onto it and sent to you to sew. You can probably hire someone to sew it for you too! How do customers and clients find the products, services or contractors that they want? They use search and they use social referrals or finds. Think about your last five online purchases: what prompted you to purchase? When you think

    May 21,
    - by Roseanne
  • September makes many people antsy, so it was a quick scan of the headlines before delving into work this week to find these shiny bits. Enjoy! Magpie Week 35 If you want to get these updates as we find them then follow us on Facebook or Twitter! Say hi when you do so we know you came from here to there ;-) A great step by step guide from Buffer on “5 Tried and True LinkedIn Tips to Grow your Company Page Followers 600% Faster” I’ll take the 600% under advisement but the guide was created in conjunction with LinkedIn who have the data of 500 million users at their fingertips. No-one is allowed mention the C-word in our house

    Aug 31,
    - by Roseanne
  • Plenty happening in the world of online marketing in the last week. Here is our round up of all the shiniest stats, tips and forecasts that your heart could desire. “Email marketing is easy to do, but can be challenging to execute consistently on a daily basis.” You said it! Writing for Clickz, Jonathan Brown explains how to Increase your #email #marketing #conversion rates with these simple tricks Last week we read about #Snapchat and #Brands; this week the focus is on #Instagram #Stories in this article from Digiday. Stories has twice as many daily active users as Snapchat, 400 million according to Instagram. Its potential for high quality, brand awareness is high. While not a big fan of the

    Aug 17,
    - by Roseanne
  • I have recently returned from a 3 week break. We drove from Dublin to the French Mediterranean coast with a little help from Irish Ferries. Most of our holidays are camping holidays. When I say camping, I mean actual camping with tent pegs and ground sheets and guys and all that jazz. Like all types of holidays, it has its pros and cons. One of the major pros, in my opinion, is the lack of electricity. We did cheat a little on the Mediterranean, this year, and rent a fridge. This meant we had electricity. However I stuck to my guns, allowing my phone to run down, only charging it in the car when directions and audio books were needed.

    Aug 13,
    - by Roseanne
  • A bank holiday weekend kicked of the week slowly here in Ireland but social media never stops. Here are some of the posts we read and shared on Twitter and Facebook this week. "4 Top Networking Tools for social media" by Susan Gilbert. We like the look of Content Gems in particular "Snapchat Storytellers Is the App’s New Way of Connecting Brands and Influencers" I hate to admit it but once Instagram introduced Stories I began to shy away from Snapchat. Not many of my clients see the user demographics on the platform. This is an attitude I fear though and I welcome initiatives like this because it allows brands who are uncomfortable with the platform gain access through expert users.

    Aug 10,
    - by Roseanne