• TL:DR? Watch this video instead :) Now more than ever a blog is essential for any business. I have written previously about how your customers are using the internet for all manner of tasks. You can learn just about anything online now, book everything online, order all manner of services, you can even design custom fabric and get a pattern printed directly onto it and sent to you to sew. You can probably hire someone to sew it for you too! How do customers and clients find the products, services or contractors that they want? They use search and they use social referrals or finds. Think about your last five online purchases: what prompted you to purchase? When you think

    May 21,
    - by Roseanne
  • One of my favourite niche shops in Dublin emailed me one day completely out of the blue. I was excited to receive their email: I loved their shop and the potential their products offered but I couldn't always get there and I thought, "At last they are going online! I can't wait to browse their stock. Imagine all the great tips, advice and ideas they could share from their wealth of experience and information!" This excitement quickly turned to disappointment when I opened the email. The email didn't include a single link, not even to their homepage. All it contained was one long sentence informing me that one product was now in stock. There was a basic photo of the

    Jan 09,
    - by Roseanne