• One of my favourite niche shops in Dublin emailed me one day completely out of the blue. I was excited to receive their email: I loved their shop and the potential their products offered but I couldn't always get there and I thought, "At last they are going online! I can't wait to browse their stock. Imagine all the great tips, advice and ideas they could share from their wealth of experience and information!" This excitement quickly turned to disappointment when I opened the email. The email didn't include a single link, not even to their homepage. All it contained was one long sentence informing me that one product was now in stock. There was a basic photo of the

    Jan 09,
    - by Roseanne