• TL:DR? Watch this video instead :) Now more than ever a blog is essential for any business. I have written previously about how your customers are using the internet for all manner of tasks. You can learn just about anything online now, book everything online, order all manner of services, you can even design custom fabric and get a pattern printed directly onto it and sent to you to sew. You can probably hire someone to sew it for you too! How do customers and clients find the products, services or contractors that they want? They use search and they use social referrals or finds. Think about your last five online purchases: what prompted you to purchase? When you think

    May 21,
    - by Roseanne
  • My take aways from #measurement16, an annual conference run by Mulley Communications on the thorny issue of measuring online. A quick post to share some of the wisdom I garnered at this year's MeasurementConf. This annual conference does exactly what it says on the tin, focusing entirely on measuring the efficacy of online campaigns. This year the majority of presentations were from businesses at the coal face: practitioners of online marketing who are responsible for online or social within their own company. They don't work for an agency, they aren't trying to sell a product or a service to the audience, they are simply sharing their experience. Unfortunately, I was unable to stick around for the afternoon but if I

    May 26,
    - by Roseanne