• My take aways from #measurement16, an annual conference run by Mulley Communications on the thorny issue of measuring online. A quick post to share some of the wisdom I garnered at this year's MeasurementConf. This annual conference does exactly what it says on the tin, focusing entirely on measuring the efficacy of online campaigns. This year the majority of presentations were from businesses at the coal face: practitioners of online marketing who are responsible for online or social within their own company. They don't work for an agency, they aren't trying to sell a product or a service to the audience, they are simply sharing their experience. Unfortunately, I was unable to stick around for the afternoon but if I

    May 26,
    - by Roseanne