• One of my New Year's resolutions was to network more. So I joined the LEO Dublin Women's Business Network. My first meeting as a fully paid up member was January which kicked off on a suitably go get em note with Breda Stackpool. During the course of her motivating,  January presentation Breda Stackpool mentioned that a client of hers had made numerous sales worth an impressive amount of cash via Snapchat. My ears pricked up: I had heard Paul Buckley, Head of Social Media in Aer Lingus, talking at MeasurementConf15 about Aer Lingus using Snapchat for customer engagement and a certain amount of PR traction when launching a new route but actual measurable sales? I was intrigued. I knew I finally had to

    Mar 17,
    - by Roseanne