• TL:DR? Watch this video instead :) Now more than ever a blog is essential for any business. I have written previously about how your customers are using the internet for all manner of tasks. You can learn just about anything online now, book everything online, order all manner of services, you can even design custom fabric and get a pattern printed directly onto it and sent to you to sew. You can probably hire someone to sew it for you too! How do customers and clients find the products, services or contractors that they want? They use search and they use social referrals or finds. Think about your last five online purchases: what prompted you to purchase? When you think

    May 21,
    - by Roseanne
  • Last week I spent two mornings at what may be the last ever Dublin Web Summit. I was gifted a ticket by Pauline Sargent for my work on DigiWomen. I didn't know I was going until last week so I didn't have or need to have a specific objective to fulfil while there. Last year when we were there Pauline and I, with our DigiWomen hats on, had a very specific agenda around raising awareness about gender balance at tech conferences. As we were working the floor, getting as many responses as possible to our survey we suffered terribly from FOMO (Fear of Missing Out). This year we didn't have a particular objective, although Pauline had some "responsibilities" as a Pub Crawl

    Nov 04,
    - by Roseanne