• If you are serious about making the most of your website and using content and inbound marketing to generate sales or leads you will have to get organised. A content calendar is a great first step to get you on the right track. If you are lucky enough to be responsible for content marketing and nothing else in your organisation you are no doubt already doing this. However, most of my clients and most small to medium businesses have to add responsibility for online to the myriad tasks they already perform, spanning many business functions. In this case it is even more essential to be organised and a publishing calendar will allow you to gain control and manage your time effectively. Read my five

    Jul 19,
    - by Roseanne