• TL:DR? Watch this video instead :) Now more than ever a blog is essential for any business. I have written previously about how your customers are using the internet for all manner of tasks. You can learn just about anything online now, book everything online, order all manner of services, you can even design custom fabric and get a pattern printed directly onto it and sent to you to sew. You can probably hire someone to sew it for you too! How do customers and clients find the products, services or contractors that they want? They use search and they use social referrals or finds. Think about your last five online purchases: what prompted you to purchase? When you think

    May 21,
    - by Roseanne
  • If you are serious about making the most of your website and using content and inbound marketing to generate sales or leads you will have to get organised. A content calendar is a great first step to get you on the right track. If you are lucky enough to be responsible for content marketing and nothing else in your organisation you are no doubt already doing this. However, most of my clients and most small to medium businesses have to add responsibility for online to the myriad tasks they already perform, spanning many business functions. In this case it is even more essential to be organised and a publishing calendar will allow you to gain control and manage your time effectively. Read my five

    Jul 19,
    - by Roseanne