• This is an online marketing case study that reviews a project that was initiated in 2013. A large phase of the project went live in May 2015. This case study examines the steps taken during that time. The Client: Eureka Hydrotherapy is a therapeutic service started in 2005 by Aileen Convery, a qualified physiotherapist and former Olympic Swimmer. While Eureka Hydrotherapy offers a range of therapeutic services, antenatal hydrotherapy has become a specialised area for Convery. The issue: Convery was conscious that a massive change had occurred in her market’s use of online in the 10 years since she had set up her business. The existing brochure site and her use of other communications tools needed to be re-evaluated in

    Jun 10,
    - by Roseanne