• TL:DR? Watch this video instead :) Now more than ever a blog is essential for any business. I have written previously about how your customers are using the internet for all manner of tasks. You can learn just about anything online now, book everything online, order all manner of services, you can even design custom fabric and get a pattern printed directly onto it and sent to you to sew. You can probably hire someone to sew it for you too! How do customers and clients find the products, services or contractors that they want? They use search and they use social referrals or finds. Think about your last five online purchases: what prompted you to purchase? When you think

    May 21,
    - by Roseanne
  • This is an online marketing case study that reviews a project that was initiated in 2013. A large phase of the project went live in May 2015. This case study examines the steps taken during that time. The Client: Eureka Hydrotherapy is a therapeutic service started in 2005 by Aileen Convery, a qualified physiotherapist and former Olympic Swimmer. While Eureka Hydrotherapy offers a range of therapeutic services, antenatal hydrotherapy has become a specialised area for Convery. The issue: Convery was conscious that a massive change had occurred in her market’s use of online in the 10 years since she had set up her business. The existing brochure site and her use of other communications tools needed to be re-evaluated in

    Jun 10,
    - by Roseanne