• Most of the world survived it. #Mobilegeddon has happened but like nuclear fallout it may take a while for your business to feel the repercussions. It's not too late for your business to respond to this development in search marketing. What the heck are you on about? Back in February Google announced that on April 21st it would begin to favour mobile friendly sites in its search results. This may seem drastic but consider your own frequent usage of your mobile. Think of the frustration you have experienced using a site that is not optimised for mobile devices. Consider also that Comreg reported in September 2014 that smartphone users accounted for 59% of mobile users in Ireland. Globally this figure is 37% rising

    Apr 24,
    - by Roseanne
  • If your business deals with other businesses or consumers considering a high value transaction or you are considering new positions then you should be making the most of your LinkedIn profile. This blog post is full of tips on how to make the most of this lucrative online real estate. In my previous life as a digital recruiter I was, of course, a power user of LinkedIn. I've made considered decisions and also some crazy snap judgements based on what I have seen on LinkedIn profiles. I found my highest paid placement through LinkedIn which made all the hours of sifting through profiles extremely worthwhile. While it was rare to find an extremely bad profile, it often became clear, on receipt

    Apr 17,
    - by Roseanne
  • This is the first in a series of blog posts that I am planning that will focus on making the most of images in your content strategy. This post focuses on how to use Instagram to connect with your customers. Let me know if there is another particular topic you would like me to cover in the comments below. Thanks! Instagram: how can I count the ways? I have to admit I think it's my favourite social network. It's so frictionless, so easy. It can be used with no interaction beyond "swipe up, swipe up, pause, tap, swipe up." I'm a divil for posting images on my personal account too and I love much of the interaction that results. My orchid

    Apr 01,
    - by Roseanne