• A client got in touch recently to say her product had been nominated for an award. While this prestigious award was chosen by a panel of judges based on undisclosed criteria, the final winner was chosen by popular vote. My client had four days until the voting closed and she wondered what on earth she should do to maximise this opportunity on social media.   Having been on the organising end of awards and a volunteer judge in others I can be a little cynical about the value of them. However I have also seen some organisations really make the most of the opportunity. Here are my tips with a little insider knowledge. Please bear in mind, events organisers are a

    Jan 13,
    - by Roseanne