• TL:DR? Watch this video instead :) Now more than ever a blog is essential for any business. I have written previously about how your customers are using the internet for all manner of tasks. You can learn just about anything online now, book everything online, order all manner of services, you can even design custom fabric and get a pattern printed directly onto it and sent to you to sew. You can probably hire someone to sew it for you too! How do customers and clients find the products, services or contractors that they want? They use search and they use social referrals or finds. Think about your last five online purchases: what prompted you to purchase? When you think

    May 21,
    - by Roseanne
  • A client got in touch recently to say her product had been nominated for an award. While this prestigious award was chosen by a panel of judges based on undisclosed criteria, the final winner was chosen by popular vote. My client had four days until the voting closed and she wondered what on earth she should do to maximise this opportunity on social media.   Having been on the organising end of awards and a volunteer judge in others I can be a little cynical about the value of them. However I have also seen some organisations really make the most of the opportunity. Here are my tips with a little insider knowledge. Please bear in mind, events organisers are a

    Jan 13,
    - by Roseanne