• TL:DR? Watch this video instead :) Now more than ever a blog is essential for any business. I have written previously about how your customers are using the internet for all manner of tasks. You can learn just about anything online now, book everything online, order all manner of services, you can even design custom fabric and get a pattern printed directly onto it and sent to you to sew. You can probably hire someone to sew it for you too! How do customers and clients find the products, services or contractors that they want? They use search and they use social referrals or finds. Think about your last five online purchases: what prompted you to purchase? When you think

    May 21,
    - by Roseanne
  • This post was written as my "entry" for Congregation 2013, based on an article I developed for Pixel Post, Pixel Design’s Client Newsletter in November 2013. With the announcement of LinkedIn Promoted Posts in August it is clear that there must be value in paying to have your content pushed to a relevant audience. But value for whom? Your product or service or the social networks’ coffers? In this post I examine the evidence available that teases out this question in relation to the big three: LinkedIn, Facebook and Twitter. Pinterest and other web applications also have contextual content based promotion tools for business (See my recent post about Publishing platforms for example) but I am choosing to focus on the

    Dec 18,
    - by Roseanne
  • This post is from Pixel Design.ie.  Hashtags have become an everyday feature of online life. With the introduction of these searchable links to Facebook over the summer it is key to be informed about what hashtags are, why they are used, when they are used and how they are used. Pixel Design's tips will help you get started in this essential online marketing trend. Hashtags can be used on all major social networks. They are a form of tagging that associates disparate pieces of content within an overall category. A hashtag, a word or phrase preceded by the # symbol (hash in Europe, pound key in the US), groups content together within the network where it is published. On many social networks

    Dec 05,
    - by Roseanne