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Get ready to advertise on Facebook

November 14, 2017

Here in OnlineHub we love Facebook Advertising. We work with lots of clients, big and small, B2B and B2C, helping them convert customers, build brand awareness, generate leads and build email lists using Facebook. We've been getting pretty nerdy about it lately! One thing that can act as an initial stumbling block when we are working with clients is that they haven't yet started using Facebook Business Manager. This is a huge set of tools that Facebook ...

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Email and Social and Website – oh my!

March 01, 2017

Do I have to write blog posts, update Facebook, Twitter, Instagram, the latest social fad (SnapChat? Gawd halp us!) and keep a website updated? Roseanne considers this question in this blog post and offers some advice for how to manage your media. I was in the garden a good while back, having a coffee break. My neighbour Bob has 138 homing pigeons; he breeds them. They really are kind of amazing. For example, they are so attuned to "home" that they ...

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Measure for measure

May 26, 2016

My take aways from #measurement16, an annual conference run by Mulley Communications on the thorny issue of measuring online. A quick post to share some of the wisdom I garnered at this year's MeasurementConf. This annual conference does exactly what it says on the tin, focusing entirely on measuring the efficacy of online campaigns. This year the majority of presentations were from businesses at the coal face: practitioners of online marketing who are ...

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My month of living Snappily: A Snapchat case study and tips

Snapchat image by Adam Przezdziek https://flic.kr/p/rLk6Z9

March 17, 2016

One of my New Year's resolutions was to network more. So I joined the LEO Dublin Women's Business Network. My first meeting as a fully paid up member was January which kicked off on a suitably go get em note with Breda Stackpool. During the course of her motivating,  January presentation Breda Stackpool mentioned that a client of hers had made numerous sales worth an impressive amount of cash via Snapchat. My ears pricked up: I had heard Paul ...

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